L'Oréal Professionnel

L’Oréal’s first launch was in 1909 when chemist Eugène Schueller formulated hair dye to sell to Parisian hairdressers. From here, the L'Oreal Group was born, becoming one of the first haircare companies to place its focus on science and innovation. As a pioneer brand, L'Oréal Professionnel has stayed true to its founding mission: develop the professional hair industry. Through its trailblazing spirit, passion for science and the development of new innovations, L'Oréal Professionnel continues to lead professional hair beauty and take it to future, that is sustainable and tech. Our brand’s story is constantly fueled by in-depth and disruptive innovations, developed out of our passion for science and our technical, technological and tech-augmented expertise. Today, we push the boundaries with patented molecules, advanced research, elevated tools and new-to-the-world solutions at the disposal of hair stylists.