Escape into a joy-fuelled fantasy land with Gucci Flora.
Evolving into a delicious Eau de Parfum fragrance, floral yet delicately sweet, Gucci Flora Gorgeous Gardenia Eau de Parfum relaunches in a campaign filled with flowers and fluffy animals.
A signature floral scent for all free-spirited women full of positive energy.
This perfume for women is built around the Gardenia flower, admired since the dawn of time for its splendour and said to be used in elixirs and magical potions.
Taking inspiration from this legend and the idea of its mystical power, the gorgeous White Gardenia note is blended with solar Jasmine Grandiflorum absolute.
This delicious potion of joy is introduced by a cheerful Pear Blossom accord while a touch of Brown Sugar accord adds a delicate sweetness to its scent trail.
Encased within a new, elongated bottle, the lacquered pink glass and shiny gold cap make it an object of beauty. One notable addition is the House’s distinctive Flora pattern, reimagined with a design inspired by Alessandro Michele’s vision.
A core part of the Gucci identity, the motif is a painting of colourful flowers by artist Vittorio Accornero, created for Gucci in 1966.
Directed and shot by artist Petra Collins and fronted by artist, actor, trailblazer and philanthropist Miley Cyrus, The FloraFantasy campaign is a journey through a candy pink world, inspired by Japanese anime and filled with pop references where more is more.
“The Flora Gorgeous Gardenia campaign is a challenge to reinterpret the world of flowers in an unexpected way.
The inspiration comes from Miley Cyrus, an artist with a spirit that is both rock ‘n’ roll and eclectic at the same time… Because who says that someone with a rock ‘n’ roll attitude can’t live in a world of flowers and embody the Flora universe?” - Alessandro Michele.
Rated 5 out of
5 by
Anonymous from
Gorgeous Gardenia[This review was collected as part of a promotion.] This is an absolutely stunning fragrance!! Love it! The title is true when it says gorgeous ❤️ scent lasts for ages on skin too!
Date published: 2025-01-13
Rated 5 out of
5 by
Suzi2 from
beautiful[This review was collected as part of a promotion.] Loved this and I can see why people obsess over this perfume. the scent is so light and floral without being sweet. love love this as my spring scent.
Date published: 2025-01-12
Rated 3 out of
5 by
mrzperry81_249 from
Sweet floral scent that doesn’t last longThis was a Mother’s Day gift from my children and it smells great. It’s a sweet light floral scent but it doesn’t last long😕About an hour I have to reapply it. This perfume is expensive so I would expect for it to last throughout the day. I gave it the 3-star rating because it smells really good.
Date published: 2025-01-12
Rated 4 out of
5 by
Orly from
Beautiful fragrance[This review was collected as part of a promotion.] This perfume is a favourite for the sprin-summer, evwry day use... Matching a happy/playful wardrob and I found it very floral and fresh.
Date published: 2025-01-11
Rated 5 out of
5 by
Ggnn from
Lovely[This review was collected as part of a promotion.] A beautiful floral scent which lasts for hours would recommend
Date published: 2025-01-11
Rated 5 out of
5 by
nellw10_3620 from
Amazing smell and fantastic qualityThis perfume is amazing smells so floral. The packaging and the bottle is so detailed. The perfume sets so nice and smells so fantastic when it’s on. Your money would be well spent. I 10/10 recommend.
Date published: 2025-01-11
Rated 5 out of
5 by
Sila from
Smells good[This review was collected as part of a promotion.] I got a sample of this perfume and I love it, it smells amazing and it lasts so long
Date published: 2025-01-11
Rated 5 out of
5 by
katerynas12_9354 from
clean, feminine, and easy to wear daily.Gucci Flora is a light, fresh floral scent with notes of citrus, peony, and rose. It’s clean, feminine, and easy to wear daily. The fragrance is soft and not overpowering, perfect for warmer weather. It lasts for a few hours and feels elegant but casual. A great choice if you love gentle, floral perfumes. And love this super girly packaging.